Belle isle Canned Cocktails

package design

With spiked seltzer becoming a billion dollar industry in recent years, it was natural for Belle Isle Craft Spirits to jump on the train. Spiked seltzers, such as White Claw, Truly, and Bon & Viv have become trendy, household names as people seek drinks with fewer calories and sugar. 

In October 2019, Belle Isle officially launched their very own, premium, ready-to-drink cocktails made with Belle Isle Moonshine and soda. It’s a wonderfully light, refreshing beverage with the smooth taste of moonshine and a delightful burst of bubbles. It was Belle Isle’s fastest selling product upon release at the end of 2019, with fans enthusiastically asking daily on social posts when will the product arrive in their state.

I was tasked with designing the can, chip box, case tray, and any accompanying collateral, such as sell sheets, posters, and menus. The can is a 12 oz. sleek can with a matte finish, while the chip box has a soft touch finish with a spot gloss on the can imagery. I ensured that the graphics were in line with current design trends, and attractively communicated crucial information, such as calorie and carb count.